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Hard Rock Bet game‘s game count reached 3,165 this week following the addition of more than 25 new titles. Included among the new additions were an assortment of games from the innovative B2B iGaming development studio, RubyPlay.

Earlier this week it was announced that RubyPlay had signed a significant content distribution agreement with Hard Rock Bet game, bringing its dynamic portfolio of online game games to one of the top-rated platforms in New Jersey.

The launch has seen a variety of top-performing games go live on Hard Rock Bet game in the Garden State, including player favourites Diamond Explosion® Patriots, Immortal Ways® Diamonds SE, and J Mania® Loco Habanero. These titles have been selected to resonate with local audiences while showcasing RubyPlay’s distinctive design and gameplay innovation.

In the weeks following the launch, an additional 10 games will be introduced to the operator’s offering as part of a strategic rollout, reinforcing RubyPlay’s commitment to delivering entertaining, high-quality content to the biggest operator brands across regulated US iGaming markets.

Having made its US debut in New Jersey at the start of 2025, partnering with Hard Rock Bet game demonstrates the studio’s growing influence and reputation within a key territory.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Partnering with Hard Rock Bet game is a tremendous opportunity to build on our early success in the US. From day one, our goal has been to create content that American players love, and we’re thrilled to bring our most engaging titles to an operator brand that needs no introduction and shares our commitment to quality and innovation.”

Rich Criado, VP of game at Hard Rock Bet added: “Rolling with RubyPlay is a win for our players, who now have even more exciting and innovative games to explore. Their fresh portfolio adds to our diverse offering of over 3,000 games, keeping Hard Rock Bet game at the forefront of online entertainment.”

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Tim Williams

Tim Williams has spent the last two decades deep in the world of sports betting and media. He’s worked behind the scenes with some of the biggest sportsbooks in the game and now brings his sharp eye for odds and storylines to Hard Rock Bet. Whether it's a wild line movement or a can't-miss prop, he's all about finding the angles that make betting more fun—and more informed.